By Nick Wells, Marketing Director of Vancouver’s Best Digital Marketing Agency, the Pacific Creative Group

Learning how Google Analytics works helps local business owners understand:

  • Who’s coming to your site
  • The type of text and creative they want to see, and
  • User behavior

My favorite bit about all of this? Google Analytics is 100% free to use.

And the moment you get your profile up and running, you’ll be able to track visitor metrics, KPI’s, and finally definitively prove whether or not your online efforts are translating into positive ROI. Kind of important, right?

That being said, the process of getting started with Google Analytics can be a bit tricky for some. Luckily, the stellar team at the Pacific Creative Group has decided to put up an excellent guide for marketers, business owners, and, honestly, anybody, that teaches you how to quickly set up a bomb Analytics profile.

Liked the beginning of this post? It’s still in progress,?but check back often while our team is working on it!